FEAT. sock co. began in October 2012, when a sock-gifting habit was turned into a business plan. We are a playful, designer sock brand for sock lovers and dreamers alike. Our aim has always been to create socks that tell a story, taking wearers and viewers on a little adventure; or at least just be one reason you smiled today. FEAT. is short for ‘feature’, because we’ve always loved socks that stand out as the feature of an outfit, or become a talking point for conversation. We hope that our socks do that for you.
We are excited about the fact that FEAT. sock co.’s designs have grown in character as our customers’ tastes for wilder, happier socks have evolved. We hope to never take things too seriously (especially not our socks), but there are a few things we do: quality, comfort, customer service and local production. All production is kept local to Cape Town, South Africa, and we aim to always keep it that way.